Founded by Daniela Upmark in 2015, our Swedish brand is dedicated to creating timeless, everyday jewelry.  Every piece is thoughtfully designed to inspire you to evolve your jewelry wardrobe, with versatile designs that adapt effortlessly to all occasions.

At the core of our production is a dedication to sustainability and craftsmanship. Each piece is prooudly handcrafted in Turkey by a family-run jewelry production, using recycled sterling silver. By partnering with talented craftspeople in Turkey, we uphold the highest standards of quality.

These are pieces you’ll cherish for a lifetime, designed to enhance your personal style and elevate every moment.

Xx, Daniela Upmark