Step into the Blue Billie Wardrobe
Timeless everyday jewelry designed to evolve your jewelry wardrobe
When stepping into the universe of Blue Billie you’ll enter a jewelry wardrobe filled with iconic pieces designed with quality in mind.
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Blue Billie is a Swedish-based jewelry brand founded by Daniela Upmark in 2015, specializing in timeless, everyday jewelry. Our mission is to empower women to build a personal jewelry wardrobe that elevates their style and inspires self-confidence.
All Blue Billie jewelry is designed in Sweden and handmade in Europe using recycled sterling silver. These are pieces crafted to be cherished for a lifetime—designed to enhance your personal style and elevate every moment.
Xx, Daniela Upmark