ABOUT US

JEWELRY FOR EVERYDAY LIFE

Founded in 2015. Crafted in recycled metals.

Blue Billie was founded in 2015 with a simple belief: that jewelry can be more than an accessory.


For us, jewelry is the final piece, the one that brings everything together.

The piece you put on and instantly feel like yourself.

Blue Billie creates modern, everyday jewelry designed to be worn as a uniform.

Not for special occasions, but for real life. Jewelry that stays with you through workdays, quiet moments, and everything in between.


Each piece is designed to be layered, collected and lived in. Built to grow with you, not follow trends.

A jewelry wardrobe that supports who you are, and who you are becoming.

THE FOUNDER

Blue Billie was founded by Daniela Upmark, designer and creative director.

Daniela designs jewelry from personal experience because when she puts it on, she feels complete.

Like herself. Like everything falls into place.

That feeling is at the core of Blue Billie.

A quiet form of strength.

A final piece that holds everything together