INTRODUCING: JEWELRY LEATHER BOXES

For the launch of our jewelry boxes founder Daniela Upmark invites you to her home. She revealed which jewelry box is her favorite, and also what the next big thing for Blue Billie is!

Hi Daniela! Congratulations on your new launch, it must be exciting releasing a completely new product category! What was the inspiration when creating the boxes?

Thank you! I wanted to design a jewelry box that is both functional and looks good, and I think we really succeeded. It looks as good in your bathroom cupboard as in your bookshelf, and fits your hand luggage when traveling. The leather boxes come in four colors and are the perfect multi-functional storage for your jewelry wardrobe. Both an accessory and an interior detail. And I also can’t think of a better present to give someone!

We’re super excited to take Blue Billie to a new level and to be able to give our customers something beyond the jewelry. It feels like a natural next move for us.

Tell us about the layers in the box, there’s a lot of them!

We’ve made a versatile jewelry box where you safely can store all your jewelry. Each piece has its own place, and you don’t have to be afraid of them getting damaged. The layers have a padded pillow with well throughout placements for each piece.

So with the layers comes a lot of possibilities. You can move or even take a layer out if you want, all depending on your need. If you’re traveling with a thin diamond necklace you can place it on top and let the rest of your jewelry lay on the second layer or if you have a few bigger statement pieces you can let them have all the space. Function is key!

"I wanted to design a jewelry box that is both functional and looks good, and I think we really succeeded."

There’s four colors, why did you pick them?

We wanted there to be a color for everyone. The burgundy and midnight blue has a very classic never-out-of-season-vibe. Whereas the pink and beige are a bit more fun and unexpected.

Which one of them is your favorite?

It changes every week, but if I have to choose one today I would go for the pink.

"We’re super excited to take Blue Billie to a new level and to be able to give our customers something beyond the jewelry."

Where do you place your jewelry box?

I have mine in my bathroom cupboard.

I can imagine you have many favorite Blue Billie pieces, but if you only can choose one, which piece is your all time favorite?

The Egg ring. It’s the perfect statement ring, I wear it every single day. It’s bold, exclusive and timeless. I kind of love it more and more every time i use it.

So except this new launch, what else is in the pipeline for Blue Billie?

We’re opening up a new store in April that we are very excited about. It’s located on our favorite street on Nytorget surrounded by great neighbours. Make sure to follow us on Instagram for more info!

"The box is both an accessory and an interior detail. And I also can’t think of a better present to give someone!"